The 2025 premiere also improved on last year’s launch (Sept. 3, 2024) by 7% (up from 2.421 million).
Overall, “The View” premiere week averaged 2.324 viewers, as well as a 1.51 rating in households. That topped fellow daytime network talkers including NBC’s “Today Third Hour” (1.963 million), “Today With Hoda & Jenna” (1.384 million) and “NBC News Daily” (1.245 million).
This was the most-watched premiere week of “The View” in four years – since the week of Sept. 6, 2021. Meanwhile, in demos, “The View” averaged 195,000 with women 25-54 and 151,000 in women 18-49. (These ratings are based on Nielsen’s live + same day, big data and panel data.)
Compared to last year’s premiere week, “The View” was up 2% in total viewers (2.278 million in 2024), up 12% with women 25-54 (from 174,000) and up 12% with women 18-49 (from 135,000).
As for the Week of Sept. 15, 2025, “The View” averaged 2.311 million viewers, also topping “Today Third Hour” (1.823 million viewers), “Today with Hoda & Jenna” (1.303 million viewers) and “NBC News Daily” (1.237 million).
With women 25-54, “The View” averaged 196,000 viewers (up 1% from premiere week and also up 1% over last year) and 137,000 women 18-49.
For the first two weeks of the new season, ABC reports that “The View” is up 2% with women 25-54 (199,000 vs. 195,000).
As for social reach, “The View” has expanded to include the “Behind the Table” daily podcast series (now in its third season) and “The Weekend View” on ABC News Live. ABC News reports that “The View” has received more than a billion video views across social handles (including Facebook, YouTube, TikTok and X) over the last 12 months.
